Project Overview
The song dropped in a packed week — major artists, major budgets, and attention split across the scene. But instead of stepping back, we stepped smarter. No gimmicks. Just sharp strategy.



Our Results
Proved that emotion wins — when delivered right
Made people feel instead of just scroll
YouTube views and 11M+ Spotify streams
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YouTube views and 11M+ Spotify streams
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What We Did ?
Culture-Led Narrative
- Created a culture-led social narrative around the release
- Positioned Ahmed Kamel as the voice of emotion amidst hype-heavy tracks
Community Activation
- Engineered community-led reactions that turned fans into campaign fuel
- Timed our content to disrupt algorithm patterns and hijack trends