Project Overview
After a long hiatus, Amal Maher returned with Ana Kwaiesa — an emotionally rich 5-track album that didn’t just bring her back; it reignited her presence across the Arab world.
Our Results
Cross-platform virality — all with zero ads
Older songs saw a major increase in plays and visibility
“Sahebat Omry” became a viral anthem for Arab women
views across YouTube
0
M+
What We Did ?
Social Media Management
- Full control of Amal Maher’s social presence (YouTube, Instagram, TikTok, Facebook)
- Created platform-native content for each song — no generic posting
Hero Track Focus: "Sahebat Omry"
- Positioned as an anthem for friendship
- Rolled out emotional content centered on female connection
- Crafted Reels, POV videos, and viral captions — used by girls in all kinds of moments
Influencer Strategy
- Activated voices with strong emotional resonance among female audiences
- All content was organic — no paid promotion
Community Engagement
- Fans used the track in weddings, birthdays, graduations, and just for fun
- Thousands of user-generated videos
- Comments and shares turned into a movement