Project Overview
We led the full digital campaign for Muslim’s smash hit Etnaset, managing the online presence, strategy, and viral push across platforms. Through precise content planning, meme seeding, sound trend design, and influencer activations, we turned the release into one of the most impactful digital moments in the region.
Our Results
Became a trending sound across multiple MENA countries
Million Spotify streams
0
M+
total reach on TikTok
0
B+
views on YouTube
0
M+
What We Did ?
We led the full digital campaign — from strategy to content — turning a personal song into a viral success.
Strategic Content Planning
- Developed a viral-focused content plan pre and post release
- Tailored strategies for TikTok, YouTube Shorts, and Instagram Reels
Strategic Content Planning
- Developed a viral-focused content plan pre and post release
- Tailored strategies for TikTok, YouTube Shorts, and Instagram Reels
Community Engagement & Virality
- Managed fan interaction and user-generated content
- FocuLeveraged reactive content to keep the hype alive and ongoingsed on storytelling that reflects real feelings and situation
Influencer & Meme Collabs
- Collaborated with meme pages, music creators, and key influencers
- Boosted organic reach through culturally relevant partnerships