Project Overview
A heartbreak anthem that hit deep. Despite multiple leaks before release, we turned the odds in our favor — launching a viral digital campaign that brought back control, broke records, and made an emotional mark.
Our Results
YouTube Trending
0
#
Spotify streams
0
M+
total YouTube views
0
M+
views in 24 hours
0
M+
What We Did ?
Pre-Release Strategy
- Leveraged the leak buzz: Reframed the leak as “fan demand” to build anticipation
- Deployed emotional teaser clips with cinematic visuals and lyrics before launch
- Created a digital countdown that built hype organically across platforms
Storytelling Content Design
- Focused on pain, loss, and nostalgia — key emotional drivers behind the song
- Rolled out short-form vertical content that resonated emotionally with the audience
- Shared artist-centric moments to build personal connection and empathy
Influencer Activation
- Content created varied between acting scenes, lip syncs, and emotional POVs
- Campaign hit #1 on YouTube trending upon release
- Partnered with high-reach influencers to drive TikTok trends built around the most powerful lyric in the track
YouTube Launch Optimization
- Delivered over 1M views in the first 24 hours
- Strategic title, tags, and publishing hour to maximize visibility
- Designed a high-impact thumbnail rooted in cinematic tone