Project Overview
Mesh Nedman by Muslim is a bold emotional statement that connected with fans deeply across the Arab world and beyond. The music video captured powerful visuals, and the storytelling resonated with a wide audience — especially among youth dealing with personal conflicts.
Our Results
Went viral across TikTok, Instagram, and YouTube
Went viral across TikTok, Instagram, and YouTube
views in the first 24 hours
0
M+
YouTube Global Trending
0
#
What We Did ?
We led the full digital campaign — from strategy to content — turning a personal song into a viral success.
Platform Strategy
- Created platform-specific content: short mood edits on TikTok, stills and Reels on Instagram, lyric moments for stories, etc.
- Focused on high emotional relatability and narrative storytelling
Built a social-first launch plan
- Released during high traffic periods for music drops
- Triggered fan-made content and quotes from lyrics that spread like wildfire
Influencer Integration
- Key creators used snippets with lip-syncs and reaction-style videos
- Strategic placements — no paid boosts, only creative matchmaking
Let the content do the work — with zero ads involved
- Relied on content quality and emotional resonance to drive shares
- Tapped into natural engagement loops instead of paid boosts